Client Background
A UK-based supplement brand with a strong B2B presence. While their Amazon listings were live, they had struggled to gain traction and had limited visibility or sales performance.
The Challenge
After compliance recovery, the next step was to generate real sales momentum. Amazon listings lacked compelling creative, SEO structure, and advertising strategy, which kept CTR, CVR, and revenue far below potential.
Our Actions
We restructured their Amazon presence from the ground up:
- Listing Rework: Implemented fully optimised A+ Content across all SKUs.
- Creative Overhaul: Designed new hero images with keyword integration for improved CTR.
- SEO: Researched and embedded high-converting keywords into titles, bullets, and backend search terms.
- PPC: Launched a structured PPC strategy to drive targeted traffic while balancing ACoS.
Results
Over a 8-month period (Jan–Aug 2025), performance transformed:
- Sales Growth: Increased from £2,099 (Dec 2024) to £13,076 (Aug 2025) — a 523% increase.
- Units Sold: Climbed from 118 units to 701 units — a 494% increase.
- Consistent Month-on-Month Growth: Revenue scaled steadily, surpassing £10k/month by July.
This growth reflects both top-line expansion and improved bottom-line efficiency, turning Amazon into a viable and scalable revenue stream.
Lessons Learned
- Creative and SEO foundations are as important as compliance for scaling supplements.
- Structured PPC campaigns drive predictable growth once listings are optimised.
- Brands that invest in both compliance recovery and growth levers can unlock Amazon as a major channel, even if previous attempts have failed.
