Client Background
After resolving compliance and reworking listings, the next stage was to scale Amazon sales profitably. Their challenge was to drive consistent growth through advertising without overspending or inflating ACOS beyond their comfort zone.
The PPC Strategy
We developed a tailored advertising approach aligned with the brand’s budget and revenue goals:
- Campaign Restructure: Built a layered campaign structure (auto + manual, exact + broad match) to capture both discovery and high-intent traffic.
- Keyword Targeting: Focused on supplement-relevant keywords, ensuring ads appeared where conversion likelihood was highest.
- Budget Control: Kept ad spend aligned with the brand’s requirements, avoiding wasted spend.
- Ongoing Optimisation: Weekly adjustments to bids and negative keywords to maintain efficiency.
Results (Last 8 Months)
- Impressions: 406,410 → demonstrating strong visibility growth.
- Clicks: 1,086 → consistent improvement in CTR.
- Orders: 217 → strong order volume driven directly from PPC.
- CTR: 0.95% → steadily rising as creatives and targeting improved.
- CVR: 19.98% → nearly 1 in 5 clicks converting into an order.
- ACOS: Stabilised around 22%, delivering profitable growth while scaling reach.
Lessons Learned
- A structured PPC system delivers growth without overspending.
- Balancing discovery and conversion campaigns maximises reach while protecting margins.
- Close alignment with brand budgets ensures sustainable scaling that builds confidence in Amazon as a revenue channel.
