Client Background
This client is a well-established UK supplement brand, primarily focused on B2B distribution. While they had a small presence on Amazon UK, their attempt to scale through the platform had failed.
The Challenge
When we first engaged, their Amazon catalogue was effectively offline. Over 150 compliance issues had accumulated, ranging from routine HACCP submissions to more complex violations such as improper benefit claims in titles and hidden misused keywords within A+ content. These listings were making no sales, leaving untapped revenue on the table. The brand lacked the Amazon expertise to navigate the compliance landscape, leaving them stuck for nearly two years.
Our Actions
We implemented a structured recovery process:
- Quick Wins: Addressed the routine HACCP submissions and cleared around 70% of issues immediately.
- Complex Fixes: Focused on higher-level compliance problems such as re-writing titles, restructuring A+ content, and ensuring claims aligned with Amazon’s strict guidelines.
- Strategic Prioritisation: Worked in stages, first getting products reinstated, then refining compliance to minimise future risks.
This systematic approach reduced the compliance burden from 150+ issues to just 4–5 (these remaining tied to ingredient restrictions that could not be resolved). The turnaround was achieved in just two weeks.
Results
- All SKUs reinstated and live on Amazon UK.
- Significant revenue recovery — while exact figures are difficult to isolate, the removal of over 150 compliance blocks spanning two years clearly boosted both top-line sales and bottom-line profitability.
- Positioned to scale beyond a failed Amazon attempt into a sustainable channel for growth.
Lessons Learned
- Compliance is often the biggest barrier to growth in regulated categories like supplements.
- Tackling quick wins first provides momentum and unlocks revenue while longer-term issues are resolved.
- Brands without in-house Amazon expertise risk losing years of potential growth — recovery requires both technical knowledge and persistence
