Client Background
A new private label brand entering Amazon with no prior presence, reputation, or customer base. They needed a partner to handle everything from pricing strategy to listing creation and management in order to establish credibility and generate sales momentum quickly.
The Challenge
- As a never-before-heard brand, faced the toughest hurdle: breaking into Amazon’s competitive landscape from scratch.
- With no sales history, reviews, or awareness, the products had to be strategically priced and positioned to win visibility and consumer trust.
- The client also needed a launch approach that balanced short-term growth with long-term profitability, especially with VAT registration on the horizon.
Our Actions
We provided full-service management of the launch:
- Pricing Strategy:
- Started as the cheapest option in the category to generate rapid sales velocity.
- Over the next few weeks, systematically tested incremental price increases.
- Successfully reached the target price point that maintained competitiveness, ensured profitability, and future-proofed margins for VAT registration.
- Listing Creation: Built optimised listings with keyword-rich titles, persuasive bullet points, and compliant A+ Content.
- Creative: Designed hero images and lifestyle content to boost CTR and CVR.
- PPC Campaigns: Launched targeted campaigns to drive discovery, rank for key terms, and support rapid scaling.
- Ongoing Monitoring: Adjusted bids, keywords, and content daily throughout the first month.
Results (Within the First Month)
- Amazon’s Choice Badge earned for both products.
- Sales Performance:
- Product 1 → 300+ sales
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- Product 2 (3 Variants) → 600+ sales
- Pricing Success: Reached profitable price points while maintaining sales velocity — ensuring sustainable margins even post-VAT.
- Brand Recognition: From zero to trusted seller status with strong reviews and social proof.
Lessons Learned
- Starting low and gradually testing higher price points is a powerful way to balance sales velocity and profitability in a new brand launch.
- Achieving Amazon’s Choice quickly is possible when pricing, PPC, and listing optimisation are tightly aligned.
- Future-proofing pricing for VAT or other overhead costs ensures growth is sustainable, not just fast.
